hey, I'm Colter Huacuja
hey, I'm Colter Huacuja

I’m a senior product designer with 6 years of experience specializing in B2B SaaS and AI. Currently, I'm part of the Innovation team at Housecall Pro, where I design AI-powered experiences.

Recent work

At previous companies (don’t worry, we’re on good terms), I helped build a design system from the ground up, improved a complex search experience, and led the design of an AI product from concept to MVP, just to name a few.

Personality

I'm most impactful when I own the end-to-end product design process. I thrive in fast-paced environments, balancing speed with intentionality to deliver value both to people internally and customers. Prototyping is my sweet spot. I work well in ambiguity. I'm self-taught, so I love learning new skills and taking initiative on finding problems. I also find great joy in mentoring others and raising the bar for what great design means.

Opinions

I’m opinionated, but my ego stays checked at the door. I believe:

  • Speed is valuable.
  • A prototype is worth a thousand meetings.
  • Design for the metrics you want to see.
  • Copy first, then innovate.
  • Never use AI to write, or design, your first draft.
WHY

The world feels better when things simply work. Rather than shouting at customer service, I choose to design products that eliminate frustration. Outside of design, you’ll find me climbing, longboarding, or improving my woodworking skills, ideally without losing any fingers.

Find me on LinkedIn, Substack